Amid the pandemic, regional channels had 3X ad volumes compared to national channels.
28 Jan, 2021 - 08:43 AM IST | By Shikha Singh
MUMBAI: The beauty of India is in its diversity. There are 22 national languages and over 1,300 dialects spoken so much so that every 100 km the dialect, culture, tradition, clothing, eating habits and beliefs change. Indians have embraced this diversity for centuries and the world looks at it in awe.
This pluralism has presented a huge opportunity for media and entertainment platforms that have been offering content in regional languages. While OTTs have just begun to realise the potential of regional content, linear networks have leveraged it for a long time. Nearly every broadcast network in the general entertainment category has forayed into regional markets to tap their potential. A large number of them have been successful in their endeavours. This includes the likes of Star, Zee, Viacom, Sony, Enterr10, IN10 and others.
देवर-भाभी से लेकर भाई-बहन तक, एक्टर्स जिन्होंने अपने ऑनस्क्रीन रिश्तेदारों की शादी | these tv actors marry their costar of show some marry their reel life sister
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Birth Anniversary: श्रद्धा कपूर से राजकुमार राव तक बी-टाउन स्टार्स ने सुशांत को किया याद, मनोज बाजपेयी बोले- जहां भी हो तुम खुश रहो shraddha kapoor manoj bajpai remember sushant on 35th birth anniversary bollywood Tadka
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