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What the slogans of the Top 100 say about the companies and the market -- Washington Technology
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Veteran Institute for Procurement (VIP) Launches First Aerospace Training Program for Veteran Entrepreneurs
VIP AEROSPACE program to accelerate success of service-disabled and veteran-owned small businesses in the federal aerospace market
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ROCKVILLE, Md., April 6, 2021 /PRNewswire/ The Veteran Institute for Procurement (VIP), a veteran entrepreneurship program focused on federal procurement, today announced the launch of its first VIP AEROSPACE training class. This virtual training program starts April 6 and it will be comprised of 22 briefings, presentations and panels from 36 government and industry experts. To our knowledge, this program is the first of its kind in the country. In this inaugural class, businesses have been operating for an average of 13 years. We look forward to providing practical knowledge and tools to help veteran leaders manage through their next inflection point, said Barbara Ashe, the national
By Joyce Bosc
Dec 21, 2020
You can tell a lot about a government contractor’s market positioning from their slogan. And that’s how it’s supposed to work. Slogans and taglines are meant to convey the company’s brand to customers and the market. The good ones communicate – at an emotional level – the company’s unique personality and presence. They are memorable and inspiring. The best ones stand the test of time.
Every year,
Washington Technology publishes its
Top 100ranking of the largest government contractors in the federal market. And since 2007, Boscobel has tracked those companies’ slogans and taglines to discover branding trends, what has changed and what hasn’t for the top-tier government contractors in the industry.