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Pinterest Expands Advertising Business to Latin America
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Pinterest in Talks to Acquire VSCO Photo App Maker, NYT Says
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(Bloomberg) Pinterest Inc. shares jumped on Thursday after the Financial Times reported that Microsoft had approached the social-media company about a potential takeover in recent months.Shares rose as much as 7.3% to touch an intraday record, extending a recent advance. The stock has more than doubled over the past six months, and recent gains came on the back of fourth-quarter results that beat expectations.Microsoft shares rose as much as 1% but last traded up 0.4%. Both companies declined to comment on the report.Buying Pinterest “could expand Microsoft’s addressable market in advertising and e-commerce,” wrote Mandeep Singh, an analyst at Bloomberg Intelligence. He noted that Pinterest has steadily grown engagement among its user base during the pandemic.(Updates trading, adds that both companies declined to comment.)For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2021