Targeted ads isolate and divide us even when they’re not political – new research
Jul 14, 2021 9:16 AM PHT
Silvia MilanoBrent MittelstadtSandra WachterThe Conversation
Five years since the Brexit vote and three since the Cambridge Analytica scandal, we’re now familiar with the role that targeted political advertising can play in fomenting polarization. It was revealed in 2018 that Cambridge Analytica had used data harvested from 87 million Facebook profiles, without users’ consent, to help Donald Trump’s 2016 election campaign target key voters with online adverts.
In the years since, we’ve learned how these kinds of targeted adverts can create political filter bubbles and echo chambers, suspected of dividing people and increasing the circulation of harmful disinformation.
Targeted ads isolate and divide us even when they re not political – new research
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Made In Chelsea star Tiffany Watson is a business owner with 529,000 Instagram followers.
She sees a lot of companies making mistakes when they try to work with influencers like her.
She s vegan but says she often gets messages asking her to promote fur coats.
The influencer marketing industry is set to grow to $13.8 billion this year. Companies of all sizes try to get their products promoted by TikTokers and Instagrammers – two platforms that each have hundreds of millions of monthly active users.
But reality TV star and influencer Tiff Watson is at times frustrated by clumsy approaches from businesses keen for her to promote them.