by Alistair Hardaker
As part of Prolific North’s Partner programme, nine businesses gathered for a quarterly meeting which serves as a basis for agenda setting across the north’s tech, creative and marketing industries.
The companies making up the Prolific North’s Partners programme gathered for an editorial meeting to discuss the issues and trends in their respective industries, and broader business trends within the three month period.
Top of mind in 2021’s first meeting was the effect of coronavirus and approaches to work both during lockdown, and in future. Of particular interest was the longevity and sustainability of home-working, the future of the office, and increasing diversity.
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by Charlie Spargo
Global network Dentsu has today relaunched iProspect with a new global proposition, featuring an updated visual identity and digital-first goal.
iProspect has adopted a new tagline to accompany this relaunch, Brands Accelerated , alongside a reimagined logo (above).
It says it s rebuilt itself from the ground up - bringing together 93 teams from local markets to fuse its existing capabilities of brand building, strategic planning, business intelligence, marketing activation and performance optimisation, with the capabilities of scaled services offered by Dentsu International.
iProspect has offices in Manchester, Leeds and Newcastle, as well as London, Edinburgh and Stafford. At Dentsu s Manchester office, more than 400 work across the network s agencies which also include Carat, gyro, Amplifi and Fetch.
In eight years, Prolific North has established itself as one of the leading media, marketing and creative platforms in the UK. We are now looking for a journalist with news writing experience to join our team and contribute to Prolific North’s digital, creative, and tech industry coverage.