by Charlie Spargo
Global network Dentsu has today relaunched iProspect with a new global proposition, featuring an updated visual identity and digital-first goal.
iProspect has adopted a new tagline to accompany this relaunch, 'Brands Accelerated', alongside a reimagined logo (above).
It says it's rebuilt itself "from the ground up" - bringing together 93 teams from local markets to fuse its existing capabilities of brand building, strategic planning, business intelligence, marketing activation and performance optimisation, with the capabilities of scaled services offered by Dentsu International.
iProspect has offices in Manchester, Leeds and Newcastle, as well as London, Edinburgh and Stafford. At Dentsu's Manchester office, more than 400 work across the network's agencies which also include Carat, gyro, Amplifi and Fetch.