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Page 8 - ப்ரொலிஃபிக் வடக்கு News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Key appointment for independent marketing network as it eyes further growth

by Stephen Chapman Independent marketing and communications network, Pimento, has hired Jill Taylor to promote membership across the North of England. Taylor is the former Events Director of Prolific North and Sales Director of Newsco/Insider. “I’ve always been incredibly proud of the agency and digital sector in the North and of how we deliver such great work for major national and international brands,” she said. “We now have the opportunity to grow the sector even further and Pimento is part of that journey, strengthening collaboration between agencies and essentially driving new business growth. It’s a really exciting time to be joining the team.”

Jobs to be protected as BJL merges with dentsuMB

by Charlie Spargo Outgoing CEO of BJL, Nicky Unsworth, and CEO of dentsuMB, Gareth Collins, have said there are no changes planned to employee numbers after it was announced that the agencies would merge under the dentsu umbrella.  It was revealed last week that, two years after its acquisition by dentsu, BJL would be fully integrated into the network, merging with dentsuMB as part of the wider group’s plan to make dentsuMB its “creative heart”. Speaking to Prolific North, Unsworth said it had “always been the plan to bring the agencies together at some point,” but the “pandemic has given us natural punctuation”, accelerating the decision to bring the two agencies together and move BJL into the Portland Street home of dentsu in Manchester.

New Prolific North initiative to define the North s global reach

by Alistair Hardaker Registration is now open for the launch event of Prolific North’s major international research initiative. Prolific North’s Global Reach initiative returns this year with new insight into the national and international activity of tech, marketing services, media and creative companies with a Northern base. Global Reach 2021 will The initiative will build a picture of the North’s contribution to global business. Prolific North is working with Manchester Metropolitan’s School of Digital Arts (SODA), which is leading the research. The research, set for publication later this year, follows Prolific North’s 2013 Global Reach pilot, which identified around 250 companies of this kind, employing over 18,000 staff.

Register for tonight s virtual ceremony revealing all the winners at the Digital City Awards

by Charlie Spargo The Digital City Awards, which take place tonight and are sponsored by Enjoy Digital, recognise the top talent in the digital sphere. Register now for Digital City Festival, if you haven t already, to watch the full ceremony - presented by journalist and presenter Gavin Ramjaun - which will be broadcast live from the studio at MediaCityUK. The awards follow another full day of content on the Digital City Network, which is hosting all the talks and panels at the festival as well as its exhibition showcase, live Q&As, giveaways, and more. It kicks off at 6:30pm with a pre-party, hosted by Dept, featuring a performance from acoustic guitar act, The Showhawk Duo.

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