Research firm Nature makes promotions, adds new leadership team
May 11, 2021 10:59
Strategic insights consultancy Nature has announced four promotions of executives to director roles, creating a new senior leadership team.
The new leadership team consists of Emma Tommasini, Sharon Spargo, Adrian Compton-Cook and Nick Tucker, who will work closely with Nature’s partners on the company’s day-to-day operations, strategy and future direction.
Chris Crook, Nature’s managing partner, said: “We’ve created the new role of director to provide even greater long-term career growth paths for our people, particularly those seeking to become involved in strategic and tactical business matters alongside the partnership group.”
Deakin University launches new campaign with TBWA Melbourne
May 10, 2021 3:44
Deakin University has launched a new campaign, which takes a more delicate approach to the university’s ‘Future belongs to the Ready’ platform.
The campaign, developed by TBWA Melbourne, in partnership with production company Revolver, features Jamaican/First Nations poet Aurora Liddle-Christie reading Berton Braley’s poem ‘Opportunity’.
Set by the ocean, the film “focuses on humankind’s relationship with the ocean as a metaphor for life – beautiful, serene and inspiring one moment, turbulent and unpredictable the next.”
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“By marrying these words to a simple but elegantly considered visual, we hoped to produce a thoughtful campaign that inspires students to face into the future and see the opportunity in it”, said TBWA\Melbourne.
Wunderman Thompson absorbs commerce business
May 10, 2021 11:04
Wunderman Thompson Australia has announced the formal integration of Wunderman Thompson Commerce to its business.
The merged agencies will provide clients end-to-end capabilities, including creativity, technology and data, and will report to CEO of Wunderman Thompson Australia, Lee Leggett.
Geoff Smeaton and Lee Leggett
Wunderman Thompson Commerce has specialised in commerce capabilities across online retail, D2C, B2B, social and marketplaces, led by chief commerce officer Geoff Smeaton.
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Leggett said: “Building our commerce capability has been a strategic priority for our business in the past year as we saw rapid change in consumer behaviours accelerated through COVID-19, and subsequently impacting what clients are asking of us.”
Former OMD, Mindshare and Ikon CEO James Greet appointed COO at Hero
May 10, 2021 10:13
James Greet has joined Hero as chief operating officer after a number of recent wins for the agency, including Toyota,Maybelline New York and eBay.
Hero, the holding group which consolidated its group of agencies owned by founder Ben Lilley last year, has appointed Greet to the newly created role after six months working in an advisory role. The role marks Greet’s return to a full-time position agency-side for the first time since departing Cummins & Partners in 2017.
In his new role, Greet will support Lilley and chief financial officer Zain Hoosen, to further integrate Hero’s marketing communications offerings and push new organic growth for Hero and its clients.
QMS promotes Sara Lappage to chief operating officer-customer
May 10, 2021 10:40
QMS has announced the promotion of senior executive and current chief marketing officer, Sara Lappage to chief operating officer-customer.
In the newly created role, Lappage will oversee the sales, strategy and marketing functions, as the business looks to streamline its processes, enabling alignment across the business.
Regarding her appointment, Lappage said: “Being part of the success we achieved in just seven years here at QMS, I am excited to take on this broader customer focused role, to help guide our amazing team through our next evolution as a digital and data led media business.”