Latest Breaking News On - ப்ரொடக்ஶந் உதவியாளர் - Page 14 : comparemela.com
AANA CEO John Broome stands down after 4 years
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Kayo and ESPN launch campaign In The Paint ahead of NBA Playoffs
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Digitas Australia appoints Rebecca Zemunik as MD
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Quantcast report predicts continued move to digital retailing for the auto industry
May 26, 2021 3:34
A report from advertising technology company Quantcast, has predicted an increased digital retail model for the automotive industry after consumer behavioural changes due to COVID-19.
Entitled APAC Automotive Insights – Consumer Purchasing Preferences and Digital Patterns, the report details the current outlook on the automotive industry, and how the past year has impacted consumer approaches to purchasing vehicles.
The report’s data indicates that with COVID restricting physical travel, auto brands and dealerships have been forced to adopt and “intimately understand” the digital experiences they offer consumers, with more searching and buying from home.
Foxcatcher hires Nicole Papaz as new growth and partnerships lead
May 25, 2021 10:35
Marketing and data technology specialist, Foxcatcher has appointed Nicole Papaz as new growth and partnerships lead.
In her new role, Papaz will be responsible for leading new business development and nurturing existing client relationships.
Papaz joins Foxcatcher from JC Decaux, where she was group manager for strategic audience solutions. Prior to that, she was was client strategist at Fairfax Media. She commences her role on 9 June.
Foxcatcher works with businesses to analyse and enhance the value in their data. According to Foxcatcher, the company “uses technology to deliver results utilising customer data, digital ecosystems, and convergence; and aligning addressable media with CRM, DTC, and eCommerce outcomes”.