Next & Co launches new tool to track ad spend waste, suggests 32% of spend currently wasted
May 24, 2021 11:13
Performance digital marketing agency Next & Co has launched Prometheus, a new media auditing tool, with the purpose of informing advertisers on the efficiency of their spend.
According to Next & Co, using this new platform, the agency found that $3 billion in digital advertising expenditure is being wasted each year, making up 32% of spend.
John Vlasakakis, head of organic search at Next & Co, said: “We built Prometheus because internal marketing teams and agencies’ first port of call to improve the commercial objectives for the businesses they are working on is to spend more rather than improve the efficiency of current spends.”
May 24, 2021 10:53
Jeep has a new campaign for the launch of Jeep Wave, a new global customer care initiative.
The campaign, developed by Cummins & Partners features Jack Thompson, the Man from Snowy River, to deliver the initiative’s message and the significance of the ‘wave’ between passing Jeep drivers.
Thompson said: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.”
The campaign features Thompson exchanging waves with different Australian characters across a range of different landscapes.
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Marketing director at Jeep Australia, Tom Noble, said: “As a man who’s had more than his fair share of journeys over the years, Jack understands the importance of looking out for one another on the road. For Jeep drivers, receiving the iconic Jeep wave is an acknowledgement that ‘you’re one of us, we’ve got your back’, and it’s the same kind of support we’re committ
Foxtel Media promotes Chris Oxley to national head of digital sales
May 24, 2021 4:23
Foxtel Media has promoted Chris Oxley to national head of digital sales, after two years as head of programmatic.
His new role will see Oxley creating, implementing and executing strategic digital sales plans across the business, reporting in to Nev Hasan, Foxtel Media’s executive director of agency sales.
Chris Oxley
Foxtel said Oxley will also be “exploring new markets that could benefit from Foxtel Media’s Addressable Go launch” and has been tasked with identifying key categories that are “ripe for growth” as Australia emerges from the shadows of the pandemic.
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DTLA 여성의류 회사에서 PRODUCTION ASSISTANT 를 구합니다 글쓴이: DOCELA | 등록일: 05.24.2021 11:51:46 | 조회수: 19
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