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Extraverts use words which have positive, pleasant emotions The finding highlights the need for stronger linguistic indicators to be developed for use in online personality prediction tools, which are being rapidly adopted by companies to improve digital marketing strategies. Washington: A study by a team of Nanyang Technological University, Singapore (NTU Singapore) psychologists has found a link between extraverts and their word choices. The finding highlights the need for stronger linguistic indicators to be developed for use in online personality prediction tools, which are being rapidly adopted by companies to improve digital marketing strategies. Today, marketing companies use predictive algorithms to help them forecast what consumers want based on their online behaviours. Companies are also keen to leverage data and machine learning to understand the psychological aspects of consumer behaviour, which cannot be observed directly but can provide valuable insights about how t

United statesLin qiuNanyang technological universitySchool of social sciencesAssociate professor lin qiuSocial sciencesProf qiuChoice of wordsPositive wordsPleasant wordsஒன்றுபட்டது மாநிலங்களில்லின் கீயூபள்ளி ஆஃப் சமூக அறிவியல்இணை ப்ரொஃபெஸர் லின் கீயூசமூக அறிவியல்ப்ரொஃப் கீயூ