JANUARY 1 – JUNE 30, 2021
(compared with the corresponding period a year ago)
Organic net sales declined 1.0% and were negatively impacted by the COVID-19 pandemic and related restrictions and lockdowns. Net sales declined 9.1% to SEK 56,496m (62,119). Sales growth was strong for the second quarter of 2021 and organic net sales increased by 9.5% compared with the second quarter of 2020.
Market shares increased for more than 60% of branded sales in the retail trade for the most recent 12-month period
E-commerce sales increased organically by 13.7% to approximately 14% of net sales, corresponding to approximately SEK 8bn.
In emerging markets, which accounted for 38% of net sales, organic net sales increased 6.6%.
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