The Prime Now app and website will close globally by the end of 2021.
Instead, customers can access ultrafast delivery options through the standard Amazon app or website, location depending.
Amazon Fresh deliveries can be booked to arrive within two-hours, for example. Eligible items will just have different delivery options for those who would previously be able to use Prime Now.
Amazon s Prime Now service launched in the US in 2014 and the UK a year later. It offered deliveries for over 10 thousands items within an hour, as long as you lived or worked within a catchment area.
You had to pay extra for a one-hour delivery - above the usual Prime membership fee - but two-hour deliveries were free.
Amazon will discontinue its Prime Now delivery app and website to integrate the feature onto its main platform, the company said Friday. Users will be able to get the same service from Prime Now, with deliveries of certain goods and groceries within hours, on the regular Amazon site once the separate app is shut down later this year, Amazon's vice president of grocery, Stephanie Landry, said in a blog post. The e-commerce giant first debuted.