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SA Company/Alpha Defense Gear donates 30,000 products during pandemic
Reason to Smile
Thomas DeSernia was studying to be a dentist when he conceived a gimbal cover to keep fishing rods from ripping up boats when a fish struck. The Boca Raton native left dentistry as the product and a T-shirt he designed took off through social media thanks to the efforts of his then-girlfriend, now wife, Jordana. His SA Company and Alpha Defense Gear based in Boca Raton sell fishing-and military-themed outdoor apparel and accessories, respectively. Maker of the neck gaiter Face Shield, SA has donated more than 30,000 products in South Florida since the pandemic began. It employs 200. His success in marketing led DeSernia, 30, to launch a marketing agency as well.