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Matrix Launches MASC, New Advocacy Group Supporting the Advancement of Ad Sales Automation and Convergence Share Article The Media Ad Sales Council (MASC), comprised of key leaders in the industry, is committed to accelerating the industry’s progression toward frictionless buy-sell workflows and processes “MASC is a step toward convergence and commitment, whereby we are working together as a collective group to foster ideas and solutions that can help move the needle of the industry as a whole, forward.” Mark Gorman, CEO, Matrix. PITTSBURGH (PRWEB) December 16, 2020 Matrix, the only global ad sales platform built for media, launches the Media Ad Sales Council (MASC) to aid in advancing the media ad sales ecosystem through automation, convergence, and inclusion. The new group, comprised of thought leaders from across the industry and representing different verticals and viewpoints, will focus on identifying

Brett adamczykMissy evensonMark gormanMelanie webbPeter jonesBrenda hetrickAl lustgartenJoe lampertMedia ad sales councilCox media groupOmnimedia solutions groupSenior programHearst televisionMatrix launchesSenior program managerLocal media