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Meet the bakers who turned their lockdown hobbies into burgeoning businesses
We all baked a banana loaf or two, but these home cooks took things to the next level.
Francesca Strange of The Proof bakery, which launched during the pandemic
Credit: Charlie McKay
Francesca Strange, from east London, has always loved baking. From a young age she was surrounded by food lovers, and her Italian grandmother would often make cupcakes or baked Alaskas for local charities in Torquay, where Strange grew up. Alongside a career in music journalism, then as a PA and bringing up three children, Strange rekindled her passion as an adult, selling her creations at local markets now and then.
It s 6:15 a.m. on Day 350 of the coronavirus pandemic. You wake up groggy and stumble to the kitchen, desperate for the jolt that only coffee can provide. But where are the beans? The grinder? What even is a cup?
Maybe if you had a coffee subscription service, things would be a little easier.
From affordable to exclusive, we found nearly two dozen independent companies in Los Angeles and Orange counties offering coffee subscriptions and clubs. Some have multiple cafes while others sell directly to customers without a brick-and-mortar space. One club features a rotating selection of local roasters, including several that don t offer their own subscriptions. Still not satisfied? Southern California brands Groundwork, Cafecito Organico and Bodhi Leaf Coffee Traders also boast bean clubs.
I m a Holistic Nutritionist and This Is the Adaptogen I Take to Manage My Stress Raven Ishak © Provided by Hello Giggles Alec Perez
Before Celeste Perez became the co-founder and CEO of the adaptogen-based drink company Droplet and a holistic nutritionist, she worked through a handful of jobs. I was a broadcast journalist, but when the recession hit, I pivoted to becoming a web developer by day and a food tour guide by night. Then I had the opportunity to design some really cool brands and at that moment, I knew I found my calling, the now-33-year-old tells HelloGiggles. I built my own branding studio, Well Fed, and we ve helped lots of companies get started.
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