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Danielle Lloyd (Matt Crossick/PA) Ads for weight loss supplement firm Pruvit on the Instagram accounts of influencers Danielle Lloyd and Cheryl Johnston have been banned for making unauthorised health claims and for implying that the product could treat diseases. The ads for Pruvit products, which were also seen on Instagram accounts for Miss Ketones, a separate profile for reality TV star Lloyd, and Hey Keyto Mama, a separate profile for Johnston, drew four complaints, including one from Vale of Glamorgan Council trading standards, that they made health claims that were not allowed under EU or UK rules. One complainant challenged whether an ad referred to a rate or amount of weight loss which was prohibited by the code, and another complained that claims that the product decreased inflammation broke rules that say food products cannot be advertised as treating, preventing or curing human disease.

United kingdomNeath port talbotDanielle lloydCheryl johnstonGlamorgan councilAdvertising standards authorityMiss ketonesHey keyto mamaMiss ketonePruvit venturesஒன்றுபட்டது கிஂக்டம்நீத் போர்த் டால்போட்டேனியல் லாயிட்செரில் ஜான்ஸ்டன்கிளாமோர்கன் சபைசெல்வி கீட்டோன்கள்