[The Turning Point] Why these sisters decided to launch an ecommerce startup for Made in India brands yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.
[Startup Bharat] This fashion ecommerce startup curates undiscovered, Made in India brands
Pune-based sisters Shabna and Shaiba Salam launched fashion and lifestyle ecommerce platform Maneraa in 2019. The startup aims to shine the spotlight on small, unbranded fashion and lifestyle retailers.
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The Italian word “maniera” translates into “style” and “manner” in English. It was the word that sisters
Shabna and
lifestyle and fashion ecommerce platform Maneraa in 2019.
The Pune-based ecommerce startup is an omnichannel platform that is “
made in India, made for India”. The founders, realising that fashion was no longer the domain of the urban elite, decided to focus on youth in Tier II and III cities with their curated platform.