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TRAI s new bulk SMS norms come into effect from April 1 - The Hindu BusinessLine

TRAI’s new bulk SMS norms come into effect from April 1 April 01, 2021 TSPs have been instructed to make special efforts to identify the cause of rejection of SMS, if there is any rejection from some PEs/Telemarketers/Aggregators, TRAI said TSPs have been instructed to make special efforts to identify the cause of rejection of SMS, if there is any rejection from some PEs/Telemarketers/Aggregators, TRAI said× Regulator says no major issues faced after content scrubbing resumes Telecom Regulatory Authority of India has instructed telecom service providers to make special efforts to identify the causes for any rejection of commercial SMS from Principal Entities (PE), telemarketers or aggregators.

Trai directs corporates to comply with directive on pesky messages

“It has been decided that those Principal Entities which do not comply with the regulatory requirements, will be notified by the Access Providers to comply with the regulatory requirements within 3 days time period failing which the names of defaulting entities would be displayed on the website,” the Trai said in a press note.

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