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Monday, 15 March 2021 11:28
Max Mara and Marcolin have officially launched their first eyewear range following a five-year agreement inked in September.
The collection will retail at Max Mara stores, department outlets, selected opticians, online at maxmara.com and on qualifying e-commerce platforms beginning April.
The global launch of the new Max Mara eyewear collection will be supported by a digital campaign running on the brandâs social media channels from April.
CELEBRITY-BACKED CAMPAIGN
International celebrities worked in collaboration with the Max Mara Eyewear collection and will be the new faces and content co-creators of the brandâs communication campaign.
Each celebrity will interpret the concept based on their own personality and style, giving life to a storytelling video underpinning the campaign.
UK-grown soya feed alternative scoops Royal Dairy award
11 February 2021 |
The annual award recognises new and innovative technologies in the dairy sector
A UK-grown sustainable feed that can replace soya in dairy cow rations has scooped this year’s Royal Dairy Innovation Award.
NovaPro, a high energy rumen-protected protein made from UK rapeseed, won the award during Wednesday s Dairy-Tech Online.
The Royal Dairy Innovation Award is an annual award that recognises new and innovative technologies in the dairy sector.
With proven performance benefits including improved intakes and milk yield, Trident Feeds NovaPro can also provide a cost-effective alternative to soya.
Trials run by the University of Nottingham found rations containing NovaPro produced an additional 1.7 litres of milk per cow per day compared to a soya and rape ration, with no significant effect on milk constituents.
Xeriant Appoints Former Key Boeing Eco-Aviation and Innovation Executive
New Senior Advisor Brings Over 30 Years of Experience in Sustainability and Accelerating New Technologies
BOCA RATON, Fla., Jan. 20, 2021 (GLOBE NEWSWIRE) Xeriant, Inc. (OTC PINK: XERI), a new aerospace technology holding company, announced today that Jeanne Yu, most recently the Product Development Director of Technology Integration for Boeing Commercial Airplanes in 2020, has agreed to join Xeriant as Senior Advisor on its Board of Advisors.
“We are honored to have Jeanne Yu as part of our team. Jeanne is truly a visionary and an icon in the aerospace industry, with a resume and record of accomplishments that are unsurpassed. Jeanne’s enthusiasm for advancing disruptive and green technologies fits perfectly with our goals,” stated Keith Duffy, Xeriant CEO.