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Vilachery Clay Toys aiming to bag GI tag
Artisans get clay from the tank to make the dolls. All the artisans still make dolls by using moulds and paint them by hand.
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Express News Service
CHENNAI: Kulala Handicraft Artisan Welfare Association, Vilachery, the makers of the popular “Vilachery Clay Toys” of Madurai has applied for a geographical indication (GI) tag for clay toys.
On behalf of the association, the application was filed by P Sanjai Gandhi, IPR Attorney and nodal officer for Geographical Indication Registration of products, Government of Tamil Nadu, on Friday.
Details furnished by Gandhi said that Vilachery toys are a unique and exclusive combination of terracotta and glazing work done on incredibly special clay, obtained from the soil from a tank near Vilachery. Artisans get clay from the tank to make the dolls. All the artisans still make dolls by using moulds and paint them by hand.
GI tag sought for Vilachery clay toys
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Clay is taken from village tank
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Clay is taken from village tank
The Kulala Handicraft Artisan Welfare Association has applied for the Geographical Indication (GI) tag for the famous clay toys made at Vilachery in Thiruparankundram, Madurai.
The MSME Intellectual Property Facilitation Centre and NABARD’s Madurai Agri Business Incubation Forum were the facilitators for this application filed by P. Sanjai Gandhi, advocate, High Court and IPR attorney.
Officials of the Geographical Indication Registry in Chennai confirmed the filing of the application.
“The toys are made of clay from the Vilachery tank and nearby places. All the artisans here make dolls by using mould and paint them by hand,” said Mr. Gandhi.