3rd June 2021
AB InBev’s Budweiser Brewing Group UK&I subsidiary has announced the launch of Corona price-marked packs in the Off-Trade.
One of the fastest-growing drink categories in the UK, Super Premium drinks in the impulse channel grew by 51% in 2020. At the same time, Corona 4-pack sales hit £6.8m, a growth of 45% year-on-year. The company stated that it hoped to maximise this sales opportunity by launching the £5.99 price-marks on its 4x330ml SKU.
The rise of the at-home occasion has contributed to strong growth in the beer category across the Off-Trade in 2020, with sales rising by 37.5% in the convenience channel. As consumers continue to spend time at home, many are said to be treating themselves with 52% of shoppers saying they are willing to pay extra for quality when buying alcoholic drinks to have at home.
Budweiser creating jobs at its Major brewery after £70m investment
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Budweiser Brewing Group Rolling Out Price-Marked Range
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Ivan Menezes, CEO, Diageo
Since becoming the CEO of Diageo (DGE.L) in 2013, Ivan has been passionate about driving inclusion and diversity at the company.
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In 2020 he launched a new 10-year sustainability action plan titled ‘Society 2030: Spirit of Progress’.
The plan laid out goals including increasing the representation of ethnic minorities in leadership positions to 45% by 2030, as well as increasing the percentage of Diageo suppliers from female and minority-owned businesses year-on-year.
2020 also saw the roll-out of a new learning intervention ‘Confronting Racial Bias Learning’, and the opening of Diageo’s fourth global ‘INC’ week; an employee-led, grassroots movement encouraging employees around the world to celebrate diversity.