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Viu continues on local content path to stand out in the crowded SEA streaming market

The partnership with Boxx is just one of many original productions that Viu is producing Streaming platform Viu has seen an increase in engagement as more people are turning to entertainment as a form of respite from Covid-19. From the onset of the pandemic, it has observed a 29% increase in users and a 62% year-on-year growth in subscription revenue in 2020. The Drum finds out how the platform is continuing to invest in producing originals and acquiring content. Hong Kong-based streaming platform Viu and Thai record label Boxx Music launched the Close Friend project in March, featuring 12 young rising stars from Thailand.

Boys Love series Close Friend set for launch – Manila Bulletin

Published April 6, 2021, 11:48 AM ‘Close Friend’ stars   Twelve upcoming Thai actors will headline the new Boys Love (BL) series project “Close Friend” that will premiere this month. “Close Friend” will consist of six romantic miniseries accompanied by six original soundtracks (OST) by popular artists. Boys Love, a genre that explores the romantic relationships between male characters, is growing in popularity in Thailand. “Close Friend” will feature Thai actors Ohm Thitiwat Ritprasert and Fluke Natouch Siripongthon, who became popular through previous Boys Love series. Kimmon Warodom Khemmonta and Copter Panuwat Kerdthongtavee, meanwhile, are members of the SBFIVE boy band. Other stars in the series are Ja Phachara Suansri, First Chalongrat Novsamrong, Yoon Phusanu Wongsavanischakorn, Lay Talay Sanguandikul, Max Saran Rujeerattanavorapan, Nat Natasitt Uareksit, Jimmy Karn Kritsanaphan and Tommy Sittichok Pueakpoolpol.

Close Friend BL Mini Series Premieres April 22 on Viu ⋆ Starmometer

Boxx Music to launch a highly anticipated Boys Love series project, Close Friend. Twelve upcoming Thai actors take center stage in six romantic miniseries, accompanied by six original soundtracks produced by popular artists. The Close Friend miniseries will premier this April on Viu. Boys Love series, a genre of series that explores the romantic relationships between male characters, is growing in popularity with Thailand’s female Gen-Z and millennial viewers. The Close Friend project features talented Thai actors, including Ohm Thitiwat Ritprasert and Fluke Natouch Siripongthon, who have garnered their popularity from previous Boys Love series and each has more than one million followers on Instagram.

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