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CEO & Founder, McGinn EComm
Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform.
As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers.
Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty food and beverage brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses.
/PRNewswire/ Post Consumer Brands today named Claudine Patel Chief Marketing Officer. Patel will lead the strategy, integration and execution of brand.
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LAKEVILLE, Minn., April 27, 2021 /PRNewswire/ PEBBLES
™ cereal today unveiled a special limited-time commemorative box featuring an on-pack promotion that gives fans the chance to win presents in honor of the brand s 50th birthday. To celebrate the occasion, fans are invited to join the party in Bedrock and create their own Flintstones-inspired character of themselves in the style of the iconic show from which PEBBLES
™ cereal was born.
Cocoa PEBBLES Commemorative Birthday Box Our plan this year for PEBBLES
™ milestone birthday has been focused on finding ways to surprise and thank fans for their loyalty, and at the same time, keep the fun and party going all year long, said Amy Brothers, PEBBLES
Post Consumer Brands Joins Forces with Our Military Kids to Provide 30 Grants to Military Children across the United States mesabitribune.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mesabitribune.com Daily Mail and Mail on Sunday newspapers.