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Polaris Partners with International Female Ride Day® to #FocusFemaleForward
Polaris empowers women of all experience levels around the world to Just Ride! on Saturday, May 1 in celebration of the 15th annual global event.
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MINNEAPOLIS, April 7, 2021 /PRNewswire/
Polaris Inc.(NYSE: PII) is once again joining forces with International Female Ride Day (IFRD) to further celebrate and accelerate the participation of women in powersports. The 15th annual IFRD returns to the first Saturday of May, when women in over 120 countries ride their motorcycles, off-road vehicles, snowmobiles or other powersports vehicles in unity and support of the female riding community. This year s theme, #FocusFemaleForward, emphasizes the goals of IFRD, including encouraging new women to ride while shining a light on the diverse participation of women already engaging in powersports.