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Coup attempts are bad for business. WARC’s Cathy Taylor looks at what brands are doing in the wake of the storming of the Capitol.
“Axe Body Spray has come out stronger against the insurrection than the majority of the GOP,” tweeted the anti-Trump Lincoln Project last Thursday, sharing this tweet from the Unilever brand:
The Lincoln Project, a group of former Republicans, is best known for its biting ads during the campaign squarely aimed at getting voters to turn on President Trump. The group pointed out what has become obvious in the harrowing week since the deadly riots and invasion of Capitol Hill: that, in the early days, it was brands, and not necessarily the government, that was quick to draw a line in the sand following the shocking events of January 6.