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Beef kill now over 60,000 head behind last year s levels

Beef kill now over 60,000 head behind last year s levels
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We ve come out of a decade of steady growth - Bord Bia meat seminar

January 18, 2021 12:34 pm Despite a challenging year for trade, “we’ve come out of a decade of steady growth” for the meat sector across the world. This is according to Rupert Claxton of Gira, who spoke at the Bord Bia Meat Marketing Seminar last week. He said that most of that growth has “really come out of the pork industry in China and the poultry industry around the world”. “Beef and sheepmeat around the world have been a bit more static. We’ve seen more demand but there isn’t as much opportunity for growth,” he said. Then we come into this ASF [African swine fever] period. What we see in 2019 and 2020 is a decline in pork production because of ASF in Asia and the most abrupt decline comes in China.

Bord Bia to roll out number of new schemes as result of changing market demands

Deirdre Ryan. Iain White - Fennell Photography Bord Bia will be introducing a number of new schemes as part of developments taking place “as a result of changing market demands”. At this morning’s Bord Bia Meat Marketing Seminar, discussion focused on the implications of European policy developments and trends in the global meat market, along with how it is positioning Irish meat for future value growth. Deirdre Ryan, director of Origin Green and Quality Assurance at Bord Bia, explained how delivering evidence to the market of standards and practices in place is vital for future growth: In order to service the needs of increasingly discerning consumers and customers, we need to offer proof of the standards we have in place at farm and processing level.

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