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ITV’s IPs are set to expand still further into the metaverse TRENDING TODAY ITV is pushing its IPs into the metaverse and mobile gaming more strongly than ever before. In its drive to connect with lucrative audiences on other platforms, how is it managing to ensure the new ventures deliver value back to the core business? ITV already has undeniable reach among the 16-34-year-old demographic. That cohort is attractive and valuable for advertisers, and ITV’s IPs like Love Island enjoy significant cut-through among those younger viewers. This is in part why ITV recorded an increase in its ITV Studios revenue in today’s half-year results, with its total revenue up 26% at £798m on the previous year.

Dan coltonMark zuckerbergLove islandFounders intelligenceTech gamesRec roomFortnite creativeடான் கோல்டன்குறி ஜுக்கேர்பெற்க்காதல் தீவுநிறுவனர்கள் உளவுத்துறைதொழில்நுட்பம் விளையாட்டுகள்ரெக் அறைபோர்டினித்தே படைப்பு