What is being asserted in the Apple-Epic war over Fortnite and the App Store, and what implications does it have for other partnerships? It comes down to whether consumers trust and value your strategy.
Fortnite video game is displayed on a phone.
A two-week proceeding over Apple’s practices with respect to its App Store including the insistence upon a 30 percent commission that led to ousting of Epic s Fortnite nears its conclusion.
On Monday, near the conclusion of an antitrust trial in Oakland, California that focuses on Apple s dominance over a thriving app market, U.S. District Court Judge Yvonne Gonzalez Rogers sharply questioned dueling attorneys.
The suit comes from Epic Games, producer of
Fortnite, which was booted from Apple s App Store last year upon its attempt to bypass the 30 percent commission that Apple takes on in-app purchases. As trial testimony has showcased, those commissions are lucrative to Apple. The computer giant has reaped $100 million just from
Apple, Epic Grilled by Antitrust Judge at Trial billboard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from billboard.com Daily Mail and Mail on Sunday newspapers.
Epic Games buys artist community ArtStation, drops commissions to 12%
One the same day as Fortnite maker Epic Games goes to trial with one of the biggest legal challenges to the App Store’s business model to date, it has simultaneously announced the acquisition of the artist portfolio community ArtStation and immediately lowered the commissions on sales. Now standard creators on ArtStation will see the same 12% commission rate found in Epic’s own Games Store for PCs, instead of the 30% it was before. This reduced rate is meant to serve as an example to the wider community as to what a “reasonable” commission should look like. This could become a point of comparison with the Apple App Store’s 30% commission for larger developers like Epic as the court case proceeds.
Epic Games Files Anti-Apple Complaint to UK Regulator macobserver.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from macobserver.com Daily Mail and Mail on Sunday newspapers.