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Soft2Bet strengthens team with Hamza Afifi appointment Share
April 16, 2021
Hamza Afifi, the former Head of Sales for SiGMA Group, has been selected as the new PR Director for
Soft2Bet.
In his new role, Afifi will take responsibility for promoting the supplier’s portfolio of operator brands, which includes the recently launched gamified sportsbook
Betinia and the cabaret-inspired casino
Commenting on the appointment, Soft2Bet CEO
Boris Chaikin said: “A warm welcome to Hamza Afifi, who we are thrilled to name as our new PR Director.
“Having enjoyed tremendous success at a range of highly regarded companies in our industry and beyond, Hamza will apply his impressive skills and experience to the promotion of our award-winning offering, and we are delighted to have him on board.”
Soft2Bet hires Hamza Afifi as PR director
12th March 2021
| By Soft2bet
Afifi will play a key role in the promotion of the company’s 30+ portfolio of popular operator brands
Casino and sportsbook platform provider Soft2Bet has appointed Hamza Afifi as its PR director.
As former head of sales for the SiGMA Group, Afifi brings a wealth of impressive experience to the position, including a series of successful spells as a communications and sales manager in a range of different sectors.
Soft2Bet’s new PR director will play a key role in the promotion of the company’s 30+ portfolio of popular operator brands, including recent launches such as the gamified sportsbook Betinia and the cabaret-inspired casino Winota.
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