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We stepped out of our comfort zone, which was citrus, and we already work with 25 products
A Valencian company that produces and markets fruit and vegetables quadrupled its turnover in 2019 and has consolidated its growth since the start of the Covid-19 health crisis. The keys were to diversify its range of products, work strongly with supermarket chains and make marketing from field to the end customer more direct. During the first lockdown we recorded a notable increase in the amount of orders. This increase would not have been reflected in the turnover of our company if we had not acted quickly in anticipation of the changes that were coming, says Juan Antonio Pons Redondo, founder of Pons Redondo Group and third generation of a family devoted to the fruit and vegetable sector. To give an example, for years our company has had a website that directly serves individuals; we don t only distribute to large stores and markets.