Stuff
Kmart has continued to struggle with empty shelves in the week after Christmas. Staff also needed to be trained to tell consumers why there was a shortage and how long it was expected to last, he said. The last thing retailers wanted was for customers to go into their store with a clear purchase in mind, and then not get the product and have to find it elsewhere, he said. “You don’t want them to change their store loyalties,” Lang said. Consumer impatience with missing products also depended largely on how often they relied on the item, Lang said.