2021/07/12 10:00 SHANGHAI, CHINA - Media OutReach - 12 July 2021 - Southco, a leading global supplier of engineered access hardware solutions has devoted significant efforts to strengthening the front-end team as the company s Asia Pacific business continues to grow. Southco is pleased to announce that Siegfried Xu has officially joined as General Manager of the Transportation Strategic Business Unit (SBU) in the Asia Pacific region, effective June 15. Siegfried will be based in Shanghai, positioning him close to Transportation customers and local factories across China, Japan and Korea. With 18 years in the automotive industry, Siegfried has experience in business development, key account management, and program and engineering management. He joins Southco from SKF, where he was the business unit head of China Automotive. Siegfried graduated from the Economics School of East China University and received an MBA from KEDGE Business school.