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The Local will sit alongside its existing convenience-focused Go Local and Go Local Extra fascias.
The new format will offer a wide range of specialist alcohol including craft beers, real ales, and cocktails as well as large bays of refrigerated bottles and cans.
The first The Local branded store was opened two weeks ago by independent retailer Haydn Hicks in Ulverston, Cumbria, who has switched from Bargain Booze.
Parfetts said retailers opening one of the stores would benefit from a 2% rebate of products sourced from the wholesaler, regular promotions and free delivery as it focused on helping them improve their profit margins.