The Local will sit alongside its existing convenience-focused Go Local and Go Local Extra fascias.
The new format will offer a wide range of specialist alcohol including craft beers, real ales, and cocktails as well as large bays of refrigerated bottles and cans.
The first The Local branded store was opened two weeks ago by independent retailer Haydn Hicks in Ulverston, Cumbria, who has switched from Bargain Booze.
Parfetts said retailers opening one of the stores would benefit from a 2% rebate of products sourced from the wholesaler, regular promotions and free delivery as it focused on helping them improve their profit margins.
Parfetts plans new formats for Go Local as it appoints store development boss Print
10th May 2021
Parfetts is set to develop a range of formats for its Go Local fascia group over the coming months following the appointment of a new store development manager to spearhead the process.
Antony Downing has joined the wholesaler from Costcutter, where he was retail design manager.
Guy Swindell, retail director at Parfetts, said: “Antony brings a huge amount of experience to this new role. We continue to invest in and evolve our Go Local fascia with new talented people that are dedicated to supporting retailers, along with new technology and services such as our innovative Gold delivery service.”
10th May 2021
Wholesaler Parfetts is supporting its growth plans with the appointment of Antony Downing to the new role of Store Development Manager.
He joins the wholesaler from Costcutter, where he was Retail Design Manager. Downing has worked in store development and the convenience retail sector for over 33 years.
At Parfetts, he will lead the development of new store formats for Go Local as the symbol group aims to reach 1,000 retailers in the next two years.
Guy Swindell, Retail Director at Parfetts, said: “Antony brings a huge amount of experience to this new role. We continue to invest in and evolve our Go Local fascia with new talented people that are dedicated to supporting retailers, along with new technology and services such as our innovative GOLD delivery service.”