Speaking about the new venue last year, Empire s chief exec, Justin Ribbons, said the facility would be “at the heart of the community”. The site is set to have the new cinema - which will have 10 screens - plus a £25 million leisure development with bars and restaurants being constructed. Mr Ribbons said: “Despite the current difficulties caused by the pandemic across the leisure and hospitality sector Empire Cinemas is excited to be coming back to Basildon and we feel that cinema will remain at the heart of the community and are looking forward to opening. “Cinema is the key to regeneration and is a popular activity for all ages.
December 18, 2020 Flexound
As the industry is battling the impact of the epidemic, Empire Cinemas has chosen a new kind of weapon: Opening a premium cinema boosted by FLEXOUND Augmented Audio™. The novel technology offers a superior immersive experience compared to in-home-entertainment. (Jeddah, Kingdom of Saudi Arabia / Espoo, Finland)
The theatre in Al Andalus Mall in Jeddah, KSA, hosts 142 seats boosted by FLEXOUND Augmented Audio™ and opens on December 17
th, 2020, premiering the
Wonder Woman 2.
FLEXOUND Augmented Audio™ adds the sensation of touch to sound. It offers equal sound quality in every seat independent of the seat location. It improves the clarity of dialogue and low frequencies as well as allows the moviegoer to feel the sound. Cinemas enhanced by FLEXOUND in South Korea, Finland, and Malaysia prove that the concept offers a unique immersive feeling, high end-user value, and allow premium priced ticketing.
AHMED MATER
‘Lightning 1’
Saudi artist Mater is one of the most significant figures in the region’s contemporary arts scene. This striking image has previously been shown as part of an exhibition entitled “Mitochondria:powerhouses,” in which, according to the press release for that show, Mater “scrutinizes two systems structuring contemporary geopolitics religion and natural resources.” This photograph is illustrative of Mater’s concern with the tension between science and faith something he has a unique take on thanks to the way his work balances his artistic aims with his background in science-based medical training.
SARAH ABU ABDALLAH
‘Salad Zone’