December 18, 2020 Flexound
As the industry is battling the impact of the epidemic, Empire Cinemas has chosen a new kind of weapon: Opening a premium cinema boosted by FLEXOUND Augmented Audio™. The novel technology offers a superior immersive experience compared to in-home-entertainment. (Jeddah, Kingdom of Saudi Arabia / Espoo, Finland)
The theatre in Al Andalus Mall in Jeddah, KSA, hosts 142 seats boosted by FLEXOUND Augmented Audio™ and opens on December 17
th, 2020, premiering the
Wonder Woman 2.
FLEXOUND Augmented Audio™ adds the sensation of touch to sound. It offers equal sound quality in every seat independent of the seat location. It improves the clarity of dialogue and low frequencies as well as allows the moviegoer to feel the sound. Cinemas enhanced by FLEXOUND in South Korea, Finland, and Malaysia prove that the concept offers a unique immersive feeling, high end-user value, and allow premium priced ticketing.