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Bayer pharma goes all-in for digital media buying, moving external operations in-house

Bayer pharma goes all-in for digital media buying, moving external operations in-house
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Biggest priority : Bayer seeks to capture pan-India vitamin market with newly formed local team and star SKUs

Subscribe ‘Biggest priority’: Bayer seeks to capture pan-India vitamin market with newly formed local team and star SKUs By Tingmin Koe Bayer has officially launched its consumer health division in India and the German MNC is eyeing penetration into both metro and rural vitamin and mineral supplement (VMS) markets with its reformulated bestseller Supradyn. Bayer officially set up its consumer health division in India in May. Prior to this, it has been licensing the sale of its consumer health products such as VMS brand Supradyn and over the counter analgesic brand Saridon to local Indian firm Piramal’s consumer products division.

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