Synonymously associated with denim and limitless creativity Pepe Jeans London was born in the iconic Portobello Road in 1973. The sheer inspiration to manufacture jeans with original labels, led brothers Nitin Shah, Arun Shah and Milan Shah launch the brand in India in 1989. In an interview with
Fibre2Fashion,
Manish Kapoor, CEO, Pepe Jeans, discusses how the brand has grown to be a major denim player in the Indian market in the last 30+ years and its expansion plans for 2021. Who are the founders of Pepe Jeans? What is the story behind this iconic company?
Pepe Jeans was born in London in 1973. It emerged thanks to the inspiration of a young man, Nitin Shah, who decided together with his two brothers Arun Shah and Milan Shah to manufacture jeans with original labels.
Pepe Jeans London unveils the first chapter theuknews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theuknews.com Daily Mail and Mail on Sunday newspapers.
Pepe Jeans London unveils the first chapter of its collaboration with British photographer Brooklyn Beckham ANI | Updated: Apr 14, 2021 13:41 IST
Mumbai (Maharashtra) [India], April 14 (ANI/PRNewswire): Pepe Jeans London is proud to unveil the first chapter of its collaboration with British photographer Brooklyn Beckham.
Launched in tandem with World Water Day 2021 (March 22), Wiser Future celebrates the preciousness of water and reflects on its vital importance for the future. Through images directed and self-shot by Brooklyn Beckham, and video by Zhamak Fullad, the Wiser Future campaign plays with the reflection created by frameless mirrors in various environments and features Wiser Wash® denim pieces by Pepe Jeans London.
Pepe Jeans London unveils the first chapter of its collaboration with British photographer Brooklyn Beckham business-standard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-standard.com Daily Mail and Mail on Sunday newspapers.
Stomachs in? Return of low-rise jeans leads to social media flare-up
UK online searches up 73% since last year but some users are railing against the ‘bad taste’ trend
Destiny’s Child, pictured here in 2001, helped make the low-rise jean a trend. Now the style is making a comeback – to the concern of some. Photograph: Peter Morgan/Reuters
Destiny’s Child, pictured here in 2001, helped make the low-rise jean a trend. Now the style is making a comeback – to the concern of some. Photograph: Peter Morgan/Reuters
Thu 8 Apr 2021 08.47 EDT
Last modified on Thu 8 Apr 2021 12.44 EDT
One of the most polarising fashions from the 2000s is making a return: the low-rise, stomach revealing jeans. Models Hailey Bieber and Bella Hadid have been seen in the style and, according to Digitalloft.co.uk, online searches have increased by 73% in the past 12 months.