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General Pants launches new customer experience
By Imogen Bailey | 7 July 2021
General Pants has built on its partnership with Neuw Denim, launching the Neuw Perspective customer experience exhibition.
The exhibition will launch across General Pants channels, with each location and channel curating a unique narrative, designed to inspire the community to experience the full exhibition and rethink new ways of wearing denim.
The exhibition will feature the works of renowned artists including Jedd Cooney and Patrick Rohl and will also invite emerging creatives to submit their work to be a part of Neuw Perspective.
The experience also comes ahead of General Pants 50th anniversary next year, which has seen the brand ramp up its customer strategy.
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