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“Ohhhhhh, my headache is already starting,” says PatchMaster CEO Paul Ferrara, only half-jokingly, when asked about the labor shortage. “Everyone’s talking about it because everyone’s experiencing it.” The Labor Department reported in June a record 9.3 million unfilled jobs for April, even though more than 9 million Americans remained unemployed. Employers filled only one in 15 new positions that month. Besides reaching for the Tylenol, here are 10 things franchise employers are doing about it. 1. Guerilla marketing. “I’m not going to sit around and wait for the labor market to change. There’s jobs that need to be completed,” said Ferrara about the drywall repair franchise PatchMaster, which is building a stronger career center on its website.

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