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Team Zee5 foresees its second-biggest market in the US on the back of content from South Asia Share Via: Her assessment is that in a year from now, the US would be the second-largest market for ZEE5, after India, in terms of revenue. Zee Entertainment Enterprises (ZEE) will now spend aggressively on content, especially to fuel the growth of its video on demand (VOD) streaming platform ZEE5. Punit Goenka, MD and CEO of the media conglomerate, mentioned this recently while addressing the investors . On Wednesday (June 23), the group announced ZEE5 s foray into the United States, the biggest VOD streaming market in the world. Archana Anand, chief business officer, ZEE5 Global, and actress, producer and author Priyanka Jonas Chopra announced ZEE5 s launch in the US.

United statesPriyanka jonas chopraPriyanka chopraPunit goenkaArchana anandZee entertainment enterprisesAsian association for regional cooperationAmerican association of indian studentsEntertainment enterprisesSouth asian associationRegional cooperationAsia pacific accreditation cooperationMiddle eastAsian americansSouth asianSouth asians