Two brothers who have seen their teeth whitening start-up boom during the pandemic are eyeing a stock market flotation as the business expands across America next month.
Ollie and Toby Brittan, 26 and 28 respectively and whose mother is Bolton Wanderers Football Club chairwoman Sharon Brittan, set up Whites Beaconsfield with friend Tom Jansons in Buckinghamshire in late 2019.
Something to smile about: Whites Beaconsfield sells non-peroxide products online, from charcoal polish to whitening strips, ranging in price from £10 to £115
The firm sells non-peroxide products online, from charcoal polish to whitening strips, ranging in price from £10 to £115.
It has worked with Love Island contestants and social media influencers Kady McDermott and Belle Hassan.
Teeth whitening start-up looking at a flotation
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