Two brothers who have seen their teeth whitening start-up boom during the pandemic are eyeing a stock market flotation as the business expands across America next month.
Ollie and Toby Brittan, 26 and 28 respectively and whose mother is Bolton Wanderers Football Club chairwoman Sharon Brittan, set up Whites Beaconsfield with friend Tom Jansons in Buckinghamshire in late 2019.
Something to smile about: Whites Beaconsfield sells non-peroxide products online, from charcoal polish to whitening strips, ranging in price from £10 to £115
The firm sells non-peroxide products online, from charcoal polish to whitening strips, ranging in price from £10 to £115.
It has worked with Love Island contestants and social media influencers Kady McDermott and Belle Hassan.
Teeth whitening start-up looking at a flotation dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
Campaign to tackle mental health after the pandemic We want people to smile because we hope and pray the worst is over but at the same time we don’t want to forget those who can’t smile
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Two young entrepreneurs have launched a campaign to tackle mental health issues in young people struggling to cope as we emerge from lockdown.