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Startup wows dragons and sees sales soar overnight By Nikki Hancocks A ‘superfoods’ supplement startup is on track to rack-up half a million pounds worth of sales this month after a heroic appearance on the popular investment programme Dragon s Den .
Charlotte Bailey and Sean Ali, co-founders of Super U, received an unprecedented response when they appeared on the UK version of the show earlier this month requesting a £50,000 investment in return for a 5% share in their business.
“Sara Davies came in first with an offer of exactly what we asked for and none of the other dragons wanted to go in higher so we ended up having them all make the same offer, recalls Bailey.
Meet Dragons Den success Super U following pitch perfect TV appearance
Superfoods firm Super U secured offers from all five of the TV dragons- but is now launching a crowdfund campaign
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