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Burger King U K s epic tweet misfired, apologizes for International Women s Day message

First Group of Top Marketers Announced For The One Show 2021 CMO Pencil Award Jury

March 10 2021, 9:42 am | BY Ricki Green | No Comments The One Club for Creativity has announced the first group of leading global brand marketers who will serve on the jury for The One Show’s prestigious 2021 CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year.   Fernando Machado (above), Global CMO, Restaurant Brands International, The One Club Board member Nadja Bellan-White, Global CMO, VICE Media Group Jessica Burns, VP, Brand Marketing & Creative, GrubHub Morgan Flatley, SVP, Chief Marketing and Digital Customer Experience Officer, McDonald’s Ivan Pollard, SVP, Global CMO, General Mills

Fernando Machado s tweets show how Burger King decided to delete its IWD tweet

It’s not every day that consumers can see how a brand decides to respond to backlash in real time. But that’s exactly what happened on Monday after Burger King got slammed for its “women belong in the kitchen” tweet. The Burger King U.K. tweet was part of a thread about the launch of a scholarship program to “help female Burger King employees pursue their culinary dreams.” But many people only saw the first tweet in the chain that appeared condescending, so the message got lost in translation.  Fernando Machado, global CMO of Burger King parent Restaurant Brands International, spent the day on his personal Twitter account fielding tweets from people criticizing Burger King and him specifically for letting such a campaign run. By reading through Machado’s replies, a timeline develops showing how his view of the campaign changed over the course of the day. 

Burger King Twitter Fail on International Women s Day Brings Many Lessons, Per CMO

Burger King Twitter Fail on International Women s Day Brings Many Lessons, Per CMO
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