Sparkling wine sales surged over Christmas in UK 27th January, 2021 by Emily Robotham
Despite families not being able to unite over Christmas, the 2020 festive season saw a huge increase in sales of sparkling wine at UK retailers, with Lidl selling a million bottles of pink Prosecco.
Lild sold a million bottles of pink Prosecco over Christmas
As reported by db, Brits bought more and better Champagne from retailers than last year, compensating for the lack of parties and festive events.
Most supermarkets saw an increase in sales across a range of sparkling wines. Volume was driven by Prosecco, with Waitrose reporting San Leo Prosecco Brut as its bestseller.