Genesis One-Ups Kia s “Pyrodrones” for China Launch, Sets Another World Record 6 Apr 2021, 7:10 UTC ·
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The Hyundai Motor Group has been keeping itself very busy this year. Kia has changed its logo to bode well with its updated name and also launched the valiant EV6. Hyundai, for its part, has also launched interesting things such as the Staria MPV line, the all-electric E-GMP Ioniq 5, and is now diligently taking care of the future of its luxury arm, Genesis. 12 photos
The latter has just outed in Los Angeles its Genesis X EV-based high-performance GT concept car. But that wasn’t enough for the company because on the other side of the planet, it has dazed and amazed the world’s largest automotive market to signal its official arrival in China.
After a first few awkward and ill-fated attempts, drone shows have become a bit more common these days, at least for companies and organizations that can afford
Genesis drone show used a record-breaking 3,281 drones
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Image: Genesis
Hyundai’s luxury vehicle brand Genesis used 3,281 drones to create its logo over Shanghai’s skyline on March 29th in celebration of the brand’s arrival in China. That number of drones sets a new Guinness World Record for “The Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously,” according to a Genesis press release.
You can see a picture of the Genesis logo formation at the top of this post. Genesis also made a video that showed off some additional drone formations, including a hand, two of the company’s cars, and. a double helix?
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Rather than featuring fireworks to celebrate its official arrival in China, Hyundai subsidiary Genesis had decided to go for something more spectacular: a fully controllable light show in the sky. The Korean luxury car brand lit up the Shanghai skyline with a whopping 3,281 aerial drones on 29 March, breaking the current Guinness World Record for “The Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously.”
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The drone-based light show demonstrated an impressive display of formations, including a rendition of Genesis’ logo, 3D-like wireframes of its G80 and GV80 car models, greetings, and much more. You can view highlights of the showcase in the video embedded below.
In commemoration of Genesisâ arrival in the Chinese market, the company used 3,281 drones to put on an aerial show to set a new Guinness World Record for “The Most Unmanned Aerial Vehicles airborne simultaneously.”
The light show displayed a spiral, a hand, a DNA strand, Genesisâ crest grille, and a preliminary look at Genesisâ new cars.
The show concluded with 3,281 drones coming together to create the Hyundai-owned brand’s logo in the sky, which is sure to give the company a boost in terms of marketing and advertising in the Chinese automobile market.
In the same week at an event called âBrand Night,â Genesis revealed its Genesis G80, a mid-sized luxury sedan, and the Genesis GV80, the first SUV in its lineup for Chinese consumers.