“Reverse Selfie” shows how the pressure of social media and retouching apps are harming young girls’ self-esteem.
Responses by Daniel Fisher, global executive creative director, Unilever and special projects and Juliana Paracencio, global creative director, Ogilvy UK
Background: “Reverse Selfie” is the modernized sequel to Dove’s “Evolution” film of 2006, and it tackles the new enemies of young girls’ self-esteem: unrealistic retouching apps and social media. Targeting parents, our ambition was to raise awareness of these new enemies, encourage families to have “The Selfie Talk” with their children and to start a movement to change selfie culture. The whole campaign further acts to bolster Dove’s self-esteem project, the largest self-esteem education program in the world.
Songtradr acquiert Pretzel, une plateforme d octroi de licences musicales pour les streamers
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Songtradr adquiere la plataforma de licencia de música para streaming en directo, Pretzel
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Song Zu, Big Sync and CB to hold Little Legends Lunch on May 28 at the Imperial Hotel, Sydney
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