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King Shocks Area BFE Beatdown: Team Nitto Sweeps the Podium at First Ultra4 Regional Race of 2021

The battle is on every time Ultra4 Racing hits the road, and this past weekend was no different as the organization behind King of the Hammers started their 2021 regional season out in Moab, Utah. Kicked off at the tail-end of this year s Easter Jeep Safari, great weather and over 100 racers, including big names like the Campbell and Gomez Brothers crews, Loren Healey and Vaughn Gittin Jr. of Team Fun-Haver, and other Nitto standouts like Cody Addington, Paul Horschel and Bailey Cole, made for an amazing weekend of wheel-to-wheel racing at the King Shocks Area BFE Beatdown! The first event of the 2021 Ultra4 Western Series, the King Shocks Area BFE Beatdown, was held April 1st through the 3rd at Area BFE, a well-known, privately-owned property just south of Moab, Utah that offers 625 acres of off-road adventure. While Ultra4 raced on the property last September, this year s course took on some different obstacles for a 6-mile loop through sand washes, gnarly rocks and sharp 180s.

The Okanagan influencers making their mark on social media | iNFOnews | Thompson-Okanagan's News Source

February 27, 2021 - 6:30 AM The Okanagan is full of social media influencers, and one is giving her list of recommendations on who to check out. Megan Jackson, co-founder of Kelowna video production company One Peak Creative, said One Peak saw a spike in social media after the pandemic hit. As businesses closed and they had some time, they wanted to keep their skills sharp and experiment. Last spring, the team decided to do one ad a day as part of what they called Adsolation, a 30-day video ad challenge focusing on brands they loved. They started to see social media growth, and local businesses started reaching out asking to promote local businesses and send them products, Jackson said.

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